LAB+9


 * According to the slideshow by Sylvain Cottong, who is an employee at [|http://www.integratedplace.com], describe the tools and methods of 'service design' (2 paragraphs).**
 * From your personal experience, what would be a scenario in which these methods would be useful? (2 paragraphs)**

As stated by Sylvain Cottong, service design is that part of an industry that is so vital, yet often not given as much attention. The service design industry includes design methods from product and interacting design methods to eventually produce a design for the experience of the product and the interface. This part of design enables making a product more 'useful' and more 'desirable' and is focused on customer experience. The service design industry uses the following tools and methods: 

 Ethnography, User context or studies and personas, Customer Journey Map, Service Blueprinting, Ideation, context-mapping and participatory design and Service Prototyping: scenarios, story telling, real world stimulation

According to me all these methods that are used are extremely important. We must see what needs of people are there that are not being met by the prevalent technologies and based on that come up with an idea or innovation to meet those needs.

 There are limited resources that are available to any one of us and it can be a challenging task to come up with an innovation with the resources that are made available to us but if we manage to maximize our resources then we learn to reduce on waste thereby improving our design and creating better products in the world. 